Coke Takes $4 Billion Step Away From Carbonation

New York Times, May 26, 2007 — With the help of beverage experts, Mr. Bikoff started mixing his own water-based beverage, spiked with vitamins, which became the popular Vitaminwater. Yesterday, he sold the drink maker Glacéau to Coca-Cola for $4.1 billion, a substantial sum for a company whose products are not yet readily available all across the country