Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›

Articles tagged with Vitaminwater:

You can also browse all brand tags.


MAY 2007

Coke Takes $4 Billion Step Away From Carbonation

New York Times, May 26, 2007 — With the help of beverage experts, Mr. Bikoff started mixing his own water-based beverage, spiked with vitamins, which became the popular Vitaminwater. Yesterday, he sold the drink maker GlacĂ©au to Coca-Cola for $4.1 billion, a substantial sum for a company whose products are not yet readily available all across the country

Category: Brand Strategy
Tags: Coke, Vitaminwater, Brand Architecture & Portfolio
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.