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Advertising Age, November 11, 2009 — Is advertising dying? It's certainly fashionable to say so. Conventional wisdom holds that traditional media's grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations.
Marketing News, June 24, 2008 — Innovation appears to be the holy grail of our times: Miraculous things will be wrought
when you find it, from an expanding cadre of continuously delighted loyal customers to a powerful, valuable brand, to sustained and healthy growth.
But the innovation quest is long, laborious andnot for the faint of heart. And success requires strong leadership setting the pace: a catalyst and change agent who has the vision, desire and ability to enlist and inspire others to the cause.
Advertising Age, April 21, 2008 — Earlier this month, as the airline industry was imploding once again — with American Airlines grounding hundreds of thousands of passengers during its faulty-wiring debacle, and as pilots were talking about possibly grounding the proposed Delta-Northwest merger for fear of getting burned in contract talks — I was happily flying on my new favorite airline, Virgin America.
Fast Company, November 1, 2007 — Fred Reid looks as if he could have played John Glenn in The Right Stuff. But the CEO of Virgin America--the new low-cost airline partly backed (but fully branded) by British entrepreneur Richard Branson--is a character all his own. As the president of Delta (NYSE:DAL), he launched the ill-fated, low-cost Song. (What did he learn from the experience? "Damn little," he says.) As the president and COO of Lufthansa (OTC:DLAKY), he was the first American to lead a major non-U.S. carrier. We caught up with the razor-tongued Reid, 57, in New York, one of the five cities his airline currently serves.
BusinessWeek, October 29, 2007 — Where most see turmoil, some see opportunity. And few are more opportunistic than Sir Richard Branson, the swashbuckling founder of everything from airlines to health clubs and—soon—an outfit offering space travel, all under the Virgin Group brand. So when a liquidity crisis sent British mortgage lender Northern Rock's share price plummeting, Branson was ready to come to the rescue—and add the bank to his growing roster of Virgin companies.
Wall Street Journal, August 6, 2007 — When Virgin America Inc.'s planes take off this week, the upstart discount airline founded by British billionaire Sir Richard Branson will be well-funded, have a fleet of brand-new planes filled with creature comforts and face the same uncertain flying world as the rest of its competitors.
Wall Street Journal, July 30, 2007 — Sir Richard Branson is the founder, chairman and brash public face of British carrier Virgin Atlantic Airways Ltd. But Chief Executive Steve Ridgway is the one who quietly keeps the airline running.
From Virgin's founding in 1984 with a promise to be a different kind of airline, it has grown into one of the world's most unusual carriers. It flies only long routes and offers more amenities than most rivals. Its "Upper Class" premium cabin — a blend of first- and business-class — grabs attention with innovations like inflight manicures and complimentary limo rides to and from airports.
BusinessWeek, July 10, 2006 — Brands must take risks in order to continue to grow
BusinessWeek, March 27, 2006 — How smart companies are creating new products — and whole new businesses — almost overnight
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