Verizon Eliminates Companywide Chief Marketing Role†

CMO John Stratton Will Now Head Mobile Efforts as Landline Units Merge Into One Business

Advertising Age, October 6, 2009 — Recognizing just how paramount its wireless business has become, Verizon Communications is eliminating the company's chief marketing officer role and re-drawing the responsibilities of John Stratton, who will now assume duties for plugging the company's mobile offerings.

The Reputation Challenge: Building Corporate Reputation to Drive Business Performance

By Aneysha Pearce

Prophet, May 1, 2009 — Corporate reputation must be built. It must be supported and managed. And, it must be an authentic reflection of the business — its culture, value system, and behaviors. Businesses that expect to experience the kinds of success achieved by best-practice organizations will understand that truth. And they will create and live the kind of meaningful purpose that will allow them, too, to more effectively reap the benefits of a strong reputation.

Verizon Wireless and Photobucket Partner for Mobile Photo Uploads

AppScout, November 17, 2008 — If you're a Verizon Wireless user, you may be familiar with Verizon's PixPlace, which allows you to upload your photos, add borders and captions, and send them to friends. If you're not familiar with the service, that's not a surprise; most Verizon Wireless users who take photos with their camera phones either send picture messages directly to their friends or upload to services like Radar, Moblog, or directly to their personal Web site.

Disney, Verizon to turn the cellphone into a theme-park visitor's tool

Wireless software promises to help mobile phone users navigate the parks and make the most of their visits. But there are privacy implications.

Los Angeles Times, November 12, 2008 — The Happiest Place on Earth will soon know where in the world you are.

Walt Disney Co. has struck a deal with Verizon Wireless that will allow it to remain in wireless contact with its theme park visitors — even when they step outside the turnstiles in Anaheim and Orlando, Fla.

Disney and Verizon bill it as a way to enhance the "theme park experience," enabling parkgoers to use their mobile phones for tasks such as saving a spot in line at a popular ride and zeroing in on where Cinderella can be found signing autographs.

New Domain Names Put Name Brands in a Bind†

To Protect Their Reputations, Some Companies May Have to Buy Up Millions of Dollars of Web Sites With Suffixes Like '.bank'

Wall Street Journal, November 4, 2008 — Worried about having to shell out millions of dollars to protect their brands, several major companies are protesting the launch of a slew of new top-level domains — the suffixes like ".com" that appear at the end of Web-site names.

Study: Coke Is Most Talked About Brand in America†

Brandweek, October 23, 2008 — According to a new study released by the Keller Fay Group, Coca-Cola is currently the most talked about brand in America. The ranking was drawn from 25,142 consumer conversations conducted between January and August 2008.

Its chief cola rival, Pepsi, came in fourth place, right behind AT&T (2) and Verizon (3). The findings come from Keller Fay Group's TalkTrack analysis, which examines word-of-mouth conversations held both on and offline. This is the first time the data has been broken down as such.

While technology, telecommunications and automotive dominated the top 20, packaged goods and retail companies accounted for 32% of all word-of-mouth conversations.

2007: The year of mobile TV

Providers are scrambling to let consumers take the boob tube to go - but are we willing to pay up for the privilege?

Business 2.0, January 11, 2007 — Will 2007 be the year American consumers can finally watch live football wherever and however they want? Judging by the onslaught of mobile TV-related announcements and demos (the majority of which made reference to the current football season) at this week's Consumer Electronics Show, the answer is a resounding "Yes."

Verizon Plans No-Holds-Barred Blog To Engage Consumers

Marketing Daily, September 26, 2006 — VERIZON COMMUNICATIONS WILL LAUNCH A blog by the end of the year to create a no-holds barred "all issues on the table" dialogue with consumers--and will support it with a round-the-clock response team.

Top Marketing Officers Find Getting Together Helps Them Do the Job†

Wall Street Journal, January 11, 2005 — AS CHIEF marketing officers, Judy Verses of Verizon, Michael Linton of Best Buy and Andrea Ragnetti of Philips Electronics are responsible for promoting very different products. Yet they share many of the same challenges in a job that has become increasingly complex and risky.