2007: The year of mobile TV

Providers are scrambling to let consumers take the boob tube to go - but are we willing to pay up for the privilege?

Business 2.0, January 11, 2007 — Will 2007 be the year American consumers can finally watch live football wherever and however they want? Judging by the onslaught of mobile TV-related announcements and demos (the majority of which made reference to the current football season) at this week's Consumer Electronics Show, the answer is a resounding "Yes."

Verizon Plans No-Holds-Barred Blog To Engage Consumers

Marketing Daily, September 26, 2006 — VERIZON COMMUNICATIONS WILL LAUNCH A blog by the end of the year to create a no-holds barred "all issues on the table" dialogue with consumers--and will support it with a round-the-clock response team.

Top Marketing Officers Find Getting Together Helps Them Do the Job†

Wall Street Journal, January 11, 2005 — AS CHIEF marketing officers, Judy Verses of Verizon, Michael Linton of Best Buy and Andrea Ragnetti of Philips Electronics are responsible for promoting very different products. Yet they share many of the same challenges in a job that has become increasingly complex and risky.