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Articles tagged with Vera Wang:

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AUG 2007

Vera Wang Set to Dress Up Kohl's†

Is It Too Upscale for Stores, Not Enough for Designer? A Leaf From 'Wizard of Oz'

Wall Street Journal, August 1, 2007 — Kohl's this week marks its first big push into the high-fashion arena by unveiling an advertising campaign for its new "Simply Vera Vera Wang" line of clothing, accessories and home products designed by Vera Wang, which will hit stores next month.

Category: Brand Strategy
Tags: Vera Wang, Partnership Branding
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DEC 2006

TippingSprung Fields Third Annual Brand-Extension Survey

Survey, in collaboration with Brandweek magazine, names best and worst brand extensions in 10 popular categories

TippingSprung, December 21, 2006 — Results from TippingSprung’s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.

Category: Brand Blunders
Tags: Budweiser, Cheetos, Diesel, Hubba Bubba, Maxim, Play-Doh, Snoop Dogg, Vera Wang, Brand Extensions, Ranking
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