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MediaPost Publications, November 17, 2009 — Twitter may be booming, Facebook stratospheric, but leading chief marketing officers are apparently yet to send the dollars wildly chasing the traffic.
A new study shows nearly 85% of CMOs spend less than 10% of their budgets on social media, and what's described as "non-traditional communications channels."
Advertising Age, November 16, 2009 — TV has for decades aimed to deliver water-cooler moments, from "Who Shot J.R.?" right on through to the return of Dr. Izzie Stevens on "Grey's Anatomy" last week. What TV hasn't been able to do is keep hold of its audience once people move from watching these shows to talking about them — until now. Using new social-media tools, producers are trying to build up their old-media offerings and beef up their audiences for advertisers.
Advertising Age, October 29, 2009 — I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future.
Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.
New York Times, October 26, 2009 — Companies big and small monitor Twitter to find out what their customers like and what they want changed. Twitter does the same.
It started two years ago as a bare-bones service, offering little more than the ability to post 140-character messages. Then, it outsourced its idea generation to its users. The company watches how people use the service and which ideas catch on. Then its engineers turn the ideas into new features.
Wall Street Journal, October 12, 2009 — Email has had a good run as king of communications. But its reign is over.
In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises to profoundly rewrite the way we communicate—in ways we can only begin to imagine.
New York Times, September 14, 2009 — Like a balding hipster who imitates a young trendsetter’s style, Facebook is updating itself to look a lot more like Twitter.
Unlike Facebook, where friends mutually agree to let one another into their online lives, Twitter lets people share updates and links with anyone who cares to read them.
eMarketer, September 14, 2009 — In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4% climb.
paidContent.org, August 31, 2009 — Time.com hopes to leverage the popularity of its Facebook, Twitter and YouTube pages with advertisers by crafting co-branded sponsorships. Technology and engineering company Siemens is the first advertiser to try out Time.com’s “Stay Connected” program, which includes placement on the company’s social media outposts on those sites. The only social media site Time will be sharing revenue with is YouTube. John Cantarella, GM of Time.com, told paidContent, “The impressions in this campaign are on Time.com and we are only giving the sponsor a presence on TIME’s Facebook and Twitter pages—where it has 72,000 fans and about 1.4 million followers, respectively—as part of the overall campaign.”
Investors.com, August 12, 2009 — Corporate America is all a-twitter.
From agriculture giant Monsanto (MON) to the Starbucks (SBUX) coffee chain, outfits of all stripes have added Twitter to their mix of communication tools. Just in the past three or four months, use of Twitter for marketing has boomed, says Forrester Research analyst Emily Riley. "Marketers are looking for free ways to reach influential audiences, especially in a bad economy," Riley said.
MediaPost Publications, July 27, 2009 — The Rockies may crumble, Gibraltar may tumble, they're only made of clay, but is Twitter here to stay?
Harris Interactive's new study with LinkedIn Research Network suggests advertisers are a lot more optimistic about the staying power of that web platform for pointillist pontification than regular people. The firm ran an online poll of 1,015 marketers and agency types and 2,025 consumers in June, asking their opinions about Twitter and its uses as a marketing platform and found some disparities.
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