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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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APR 9

Family, Friends Most Influential on Shoppers†

ZenithOptimedia Study: TV Still King for Branding

Advertising Age, April 9, 2008 — Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia

Categories: New Media Marketing, Customer Experience
Tags: TV, Influence
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