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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JAN 2007

How Consumers Help Build A Brand's DNA†

Adweek, January 29, 2007 — When your marketing asks consumers to share what they think about your brand, you better be ready to change it in ways you hadn't counted on. Tweaking products to make them more usable isn't only for the clever folks in R&D anymore. I

Categories: Innovation, Brand Strategy
Tags: Apple, Dice.com, Mini, Netflix, P&G, Turbo Tax, Buzz & Viral Marketing, Consumer Insights, Event & Experiential Marketing, Research
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