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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 2006

Small Company, Big Brand

BusinessWeek, August 28, 2006 — How small outfits build their brands into household names

Category: Brand Strategy
Tags: Mozilla Firefox, Travelzoo, Zipcar, Growth, Marketing Tactic
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