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FEB 2007

Travelers Reunites With Red Umbrella†

Buys Back Logo From Citigroup After Nearly a Decade

Advertising Age, February 13, 2007 — In an attempt to shoo away the ducks, geckos, cavemen, good hands and good neighbors bombarding its would-be customers, Travelers Insurance has repurchased its signature red umbrella from Citigroup.

Category: Brand Strategy
Tags: Citigroup, Travelers, Advertising, Logo
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