Tiger Woods, Gatorade Team Up on Gatorade Tiger†

First Sports Drink Branding for Golf Star

Advertising Age, October 17, 2007 — Gatorade is partnering with Tiger Woods on a new sports drink, the PepsiCo brand's first athlete-licensed offering.

Gatorade Tiger will make its debut in stores next March and will be supported by a major marketing campaign. It's Mr. Woods' first foray into selling sports beverages.

Dream Endorser: Tiger Woods as a Giant Marketing ROI tool†

Advertising Age, September 24, 2006 — Golf Superstar May Be History's Most Effective Product Spokesperson; For Nike Golf, Tiger Woods has become the $650 million man…