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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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Articles tagged with Tiger Woods:

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OCT 2007

Tiger Woods, Gatorade Team Up on Gatorade Tiger†

First Sports Drink Branding for Golf Star

Advertising Age, October 17, 2007 — Gatorade is partnering with Tiger Woods on a new sports drink, the PepsiCo brand's first athlete-licensed offering.

Gatorade Tiger will make its debut in stores next March and will be supported by a major marketing campaign. It's Mr. Woods' first foray into selling sports beverages.

Category: Brand Strategy
Tags: Gatorade, Tiger Woods, Brand Extensions, Celebrity Endorser
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SEP 2006

Dream Endorser: Tiger Woods as a Giant Marketing ROI tool†

Advertising Age, September 24, 2006 — Golf Superstar May Be History's Most Effective Product Spokesperson; For Nike Golf, Tiger Woods has become the $650 million man…

Categories: Marketing Strategy, Marketing Effectiveness
Tags: Nike, Tiger Woods, Marketing Effectiveness ROI
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