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FEB 2007

Taco Hell: Rodent Video Signals New Era in PR Crises†

Yum Brands Does Little Even as Rats Spread Across Web, TV | See the Video

Advertising Age, February 26, 2007 — Your brand disasters will now be broadcast. Widely and instantly. The video of a dozen rats scampering around a New York KFC/Taco Bell restaurant was clearly bad news for the reputation of the Yum Brands businesses, which were already reeling from an E. coli episode last year that some believe has contributed to a Taco Bell sales slump.

Category: Brand Blunders
Tags: Taco Bell, PR
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