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MAY 2007

The Subway Derails

By Eloy Trevino, May 17, 2007 — "Subway – Eat Fresh” describes one of the great brand positions of recent decades. While the fast food world built an epicenter around pre-cooked bacon burgers and super-sized fries, Subway built an empire by owning “healthy” in the middle of an obesity epidemic. And it did so with a gift from the marketing gods – Jared Fogel.

Over pizza, however, this subway has derailed.

The company recently unveiled plans for selling a deep-dish pizza in its U.S. stores. This full fat, pre-made (read:... continue reading

Category: Brand Strategy
Tags: Subway, Brand Strategy, Marketing Strategy
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