The king of alter egos is surprisingly humble guy

Creator of Second Life's goal? Just to reach people

USA Today, February 6, 2007 — Philip Rosedale didn't create Second Life to be a game or a toy. He thinks he is remaking the Internet — taking it on a giant leap forward, much like the invention of the Mosaic browser or World Wide Web.

Hotels Train Employees to Think Fast

USA Today, November 29, 2006 — At a recent management-training session for Choice Hotels, trainer John Thompson had participants guess how many drops of water would fit on a nickel

Opposites attract

What do you do when consumers want something you don't have? Give it to them.

CMO Magazine, November 1, 2005 — A BMW is not for everybody. And not just because it's out of reach for some pocketbooks. To some, the car is a symbol of status, which is exactly why they wouldn't go anywhere near it.