Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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AUG 2007

Coke's Got Many Digital Pushes, but One Goal: Brand Experience†

Soda Maker's Interactive Chief on How to Deliver Compelling Ideas to Wide Range of Global Markets

Advertising Age, August 27, 2007 — NEW YORK (AdAge.com) — Coca-Cola Co.'s new chief marketing officer, Joe Tripodi, will have a new global interactive chief to turn to when he starts. While her title is new, Carol Kruse knows her way around the beverage giant, having managed Coke's online advertising, customer-relationship marketing, and online and gaming marketing over the past six years.

Category: Brand Strategy
Tags: Coke, Sprite, Brand Strategy, Global Marketing
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JUN 2007

Sprite Looks to Mobile Community to Build Brand†

Campaign Aimed at Young Adults Depends on Cellphone

Advertising Age, June 8, 2007 — The little screen got a boost to becoming a bigger media player this week when marketing leader Coca-Cola Co. revealed marketing plans for its Sprite brand — one which puts mobile at the center of its ad effort to snag teens and therefore future generations of customers

Category: Marketing Strategy
Tags: Sprite, Community, Mobile
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