Don’t Come Crying to This Airline

New York Times, March 29, 2009 — ON the TV screen, a 30-ish guy is lounging in bed, talking on the phone, with an older woman curled up near his arm.

“Dude, there is no way your mom is cheating on your dad,” he says.

“That wasn’t Jay, was it?” the woman asks, once the guy has hung up.

“Yeah, that was your son. Don’t worry, he’s not going to find out.”

Freeze frame, and cue the narrator: “You think that’s low? Spirit Airlines fares are even lower.”

Subtle? No. Outrageous? Sure.

But Spirit seems to relish the outrageous.