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Articles tagged with Spam:

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JUN 16

Spam: The Ultimate Survivor†

Potted Meat Thrives for 71 Years -- During Both Boom and Bust

Advertising Age, June 16, 2008 — NEW YORK (AdAge.com) — By all rights, something should have happened to Spam the brand that a dose of sodium nitrite prevents from happening to Spam the product: It should have gone bad. Yet after 71 years on supermarket shelves, the king of potted meats has not just survived; it's thrived. In recent quarters, Spam has sported double-digit sales increases that have made some big headlines.

Category: Marketing Strategy
Tags: Spam, Relevance
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DEC 2004

old brands, renewed appeal

BusinessWeek, December 22, 2004 — Yesterday's familiar products get a fresh marketing jolt as businesses realize reviving them is easier than launching unknown names

Category: Brand Strategy
Tags: Comet, Popeye, Spam, White Castle, Repositioning
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