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Wall Street Journal, March 13, 2008 — In another blow to Southwest Airlines Co.'s once-stellar reputation for safety and maintenance, the airline temporarily grounded 38 of its older jetliners yesterday after discovering that it was unable to determine whether an important safety inspection had been done properly.
Advertising Age, March 10, 2008 — Want to get away? Southwest Airlines is probably asking itself that after experiencing one of the most embarrassing moments in its history.
The airline had a major PR crisis on its hands last week when the Federal Aviation Administration issued it a $10.2 million fine, saying the carrier misled the agency about the inspection of planes for fuselage cracks. The airline, which has recorded 35 consecutive years of profitability, said the problem boiled down to a computer error and at no time was passenger safety compromised.
Choosing not to take the advice of its popular ads, the company dealt with the problem head on by speaking with the media; issuing a statement on its site; addressing the issue on its corporate blog; and letting CEO Gary Kelly, who... continue reading
New York Times, February 13, 2008 — Southwest Airlines, with a raucous corporate culture that is the exception in the grim airline industry, stands to look even wilder as some of its big competitors contemplate mergers that would only further muddy their corporate identities. For proof that Southwest is sticking with its oddball ways, look no further than its chief executive, Gary C. Kelly, who transformed himself from a buttoned-down C.P.A. to one of Corporate America’s most colorful bosses.
Advertising Age, December 10, 2007 — If one thing defined the marketing landscape of the 1990s, it was the power of cheap.
Wal-Mart Stores, Southwest Airlines and Dell Computer reshaped their industries with low-cost models that forced competitors to adapt or die. Each of the power discounters thrived heading into the 21st century as their competitors often struggled.
But each is now facing a much tougher battle for growth. Wal-Mart's top line has continued to weaken; both its revenue and comparable-store sales — excluding grocery — grew slower than Macy's last quarter. Southwest is cutting expansion plans and revamping its service model. And Dell returned to founder Michael Dell as CEO to reinvigorate growth.
Chicago Tribune, September 20, 2007 — Kiss the cattle call goodbye, but get ready to take a number the next time you fly Southwest Airlines.
The Dallas-based airline said yesterday that it will change the open-seating system that has been central to its maverick identity through 36 years in business by assigning numbers to position passengers in boarding lanes
BusinessWeek, March 5, 2007 — Bob Emig was flying home from St. Louis on Southwest Airlines this past December when an all-too-familiar travel nightmare began to unfold. After his airplane backed away from the gate, he and his fellow passengers were told the plane would need to be de-iced.
Wall Street Journal, February 14, 2007 — When it comes to innovation, the conventional wisdom often tells companies to aim for home runs. But frequent singles can be just as important. Home runs, in this case, are radical innovations — breakthrough products, anything from disposable diapers to cellphones, that introduce a new core technology and provide much greater customer benefits than existing products.
Advertising Age, February 7, 2007 — The iMedia Brand Summit in southwest Florida this week focused not on the art of digital marketing but on the art of digital conversation, a timely topic after the Super Bowl aired three consumer-generated ads.
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