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New York Times, November 11, 2008 — Hotels are under such pressure to keep up with their gadget-obsessed guests that they are working with technology companies to regain their edge.
Advertising Age, November 10, 2008 — Autonomous silos defined by products, countries or functions, often operating in isolation if not in competition with each other, are no longer a viable option. They can be monumentally inefficient, limit the creation of silo-spanning offerings, lead to wasteful and non-optimal resource allocation, be barriers to marketing that has scale, and create brands that are inconsistent and confused both internally and externally. In tough economic times, such inefficiencies and barriers can mean the difference between business success and disappointing marketing performance, or even failure.
However, that does not mean the answer is to blow them up, or even that the goal of the organization should be to centralize or standardize. Rather, silo-driven problems... continue reading
Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.
Marketing Charts, November 4, 2008 — Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve “category killing” performance and can make a difference in market-share growth of up to 30%, according to research from the Marketing Leadership Council, a division of the Corporate Executive Board.
“Breakout Growth: Practical Lessons from Brands that Consistently Outperform Competitors,” sheds new light on how certain brands -despite fluctuations in economic and environmental conditions - are able to to exhibit breakout performance, growing at two to three times their category average.
By Jill Steele, January 29, 2008 — It’s the time of year when pundits make predictions. One that caught my eye comes from Geoff Ramsey, CEO of eMarketer. He sees the interruption-disruption ad model, where consumers accept advertising as a necessary evil in exchange for free content, dying off because of the Internet, social media and the DVR.
The prediction isn’t particularly surprising: almost everyone agrees this is the way we’re trending. What’s intriguing is his suggestion that marketers must turn advertising into content,... continue reading
Brandweek, November 12, 2007 — Now appearing at an inn near you: product placement. Brands like Sony and Restoration Hardware have negotiated deals that will seed their products in high-end hotel rooms. This low-tech approach not only allows hotel guests to sample products like a Sony PlayStation3, they can also buy them, and frequently at a discount.
Financial Times, July 25, 2007 — A stunning Japanese model holds up the latest version of Sony’s PlayStation Portable, the consumer electronics group’s handheld games player. But she cannot turn it on. Before an expectant audience at a packed film theatre, she fumbles with the device before Kaz Hirai, chief executive of Sony’s games unit, calmly takes over and switches on Casino Royale. But even Mr Hirai cannot get the James Bond movie, which is playing on the PSP, to stream on to Sony’s flat-screen television.
New York Times, June 15, 2007 — Honda will be the sole sponsor of what Sony Pictures Television is calling the Minisode Network, which is scheduled to begin next week
Los Angeles Times, May 3, 2007 — The studio behind the multibillion-dollar "Spider-Man" franchise is doing some Web slinging of its own. To snare outsize audiences for "Spider-Man 3," which cost about $400 million to make and release, Sony Pictures cast its widest online promotional net ever, using the Web in ways that were unimaginable when the superhero first scaled the big screen five years ago.
By Michael Dunn, March 20, 2007 — There’s a huge disconnect that only seems to be growing when it comes to social media networks and businesses’ desire to tap into its power.
Microsoft gets outed for offering to pay a blogger to change technical articles on Wikipedia. Some 2.8 million You Tubers screen “Bridezilla” frantically away at her less-than-perfect hair before the truth comes out: It’s an “initiative” by Sunsilk Haircare Brands, and everyone should have known it was nothing more than a dramatization. Sony gets... continue reading
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