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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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AUG 25

Interpublic Unveils New Lab Initiative, Backs Platform That Links Brands With Social Networks

MediaPost Publications, August 25, 2008 — Interpublic has quietly struck a deal to begin utilizing a promising new online marketing service that could finally enable Madison Avenue to unleash the power of social networks on behalf of their clients' brands. The deal, which is being officially announced today, involves a partnership between Interpublic's Emerging Media Lab and SocialVibe, a company that provides incentives for members of social networks to interact and endorse consumer brands.

Categories: New Media Marketing, Brand Strategy, Marketing Strategy
Tags: SocialVibe, Social Networking, Sponsorship
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