Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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NOV 2007

What's That Hot Web Property Worth? Use the BPBPPPAR Metric†

Now You, Too, Can Blindly Guesstimate the Value of Blogs, Social Networks and Floppy-Haired Comedians

Advertising Age, November 5, 2007 — I won't bury the lede: By my reckoning, using my proprietary new-media-valuation formula, I have determined that Andy Samberg is worth $342 million.

Category: Marketing Effectiveness
Tags: NBC, SNL, Blogs, marketing effectiveness
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