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FEB 2007

Super Bowl ads increase sites' market share of visits

DMNews, February 8, 2007 — Snickers.com and BudLight.com received the largest market share increase of Web site visits on Feb. 5 following their Super Bowl ads when compared to other brands advertising during the big game, according to online competitive intelligence service Hitwise.

Category: Marketing
Tags: Budweiser, Snickers, Advertising, Marketing Effectiveness ROI
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MAY 2006

Brand Migration -What's in a name?

Marketing Week, May 25, 2006 — Several brand migrations are planned for this year, but rechristening a product is a complicated and expensive process that goes far beyond a simple name change - owners must avoid the many pitfalls and ensure that the brand really does benefit from the migration.

Category: Brand
Tags: Dixons, Snickers, Naming
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