Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

Articles tagged with Smuckers:

You can also browse all brand tags.


JUN 4

Smucker Brews Up Deal to Buy Folgers†

Wall Street Journal, June 4, 2008 — J.M. Smucker Co. soon will be serving Folgers coffee along with its namesake jellies and Hungry Jack pancakes.

Smucker is expected this week to seal a deal to buy the Folgers coffee business from Procter & Gamble Co. in an all-stock deal, according to people familiar with the matter. Details aren't known but given Folgers's annual sales of $1.6 billion, the business could fetch a price tag of $2 billion or more.

Categories: Brand Strategy, Marketing Strategy
Tags: Folgers, Smuckers, Brand Architecture & Portfolio, M&A
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.