Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

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DEC 2006

Times Sq. Ads Spread Via Tourists’ Cameras

New York Times, December 11, 2006 — Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.

Category: New Media Marketing
Tags: Charmin, Disney, GE, Mastercard, Nascar, Smirnoff, Target, YouTube, Buzz & Viral Marketing, Event & Experiential Marketing, Marketing Tactic, Media Mix
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OCT 2006

Viral Ads Its an Epidemic

FORTUNE, October 2, 2006 — Hit videos reach millions, but can this ever be a real business?

Category: New Media Marketing
Tags: Smirnoff, YouTube, Buzz & Viral Marketing
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SEP 2006

All Eyes on Viral Video (at Least With the Under-25 Set)†

Advertising Week Session Dissects the Burgeoning Ad Trend

Advertising Age, September 27, 2006 — TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the ad industry in recent months

Category: New Media Marketing
Tags: adidas, McDonalds, Smirnoff, YouTube, Buzz & Viral Marketing
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