Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›

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JUN 2007

Lessons from Apple

What other companies can learn from California's master of innovation

Economist, June 7, 2007 — For a company that looked doomed a decade ago, it has been quite a comeback. Today Apple is literally an iconic company.

Category: Innovation
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MAY 2007

Skype joins Wal-Mart's Internet marketplace

USA Today, May 13, 2007 — Wal-Mart shoppers can now add one more item to their carts: Skype's Internet phones. Handsets, webcams and other gear from Skype, a pioneer in PC-to-PC calling, will be sold in more than 1,800 Wal-Mart stores starting Monday. The Wal-Mart partnership is the latest sign that Skype has arrived on Main Street, says Don Albert, vice president of Skype's North American operations.

Category: Brand Strategy
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JAN 2007

Similar Search Results: Google Wins

Global: Bow to Your Google

Brandchannel.com, January 29, 2007 — Google hogged technology headlines and spread its ubiquity (which is a nice way of saying "world dominance") throughout 2006. The dust barely cleared on its US$ 900 million deal with News Corporation to provide service to sites such as MySpace when it purchased video site and workplace time-waster (as well as third-place finisher) YouTube for $1.65 billion.

Category: Brand Strategy
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DEC 2006

Disrupter Man goes after TV this time

USA Today, December 6, 2006 — Few entrepreneurs have truly disrupted a single industry. Niklas Zennstrom has done it to two — and he has his sights on a third.

Category: Innovation
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