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OCT 2007

Seventeen, Dove Team for 'Body Peace Project'†

Girls Asked to Sign Pledge to Not Hate Their Shapes

Advertising Age, October 9, 2007 — NEW YORK (AdAge.com) — Seventeen magazine may still be pretty obsessed with appearance — recent issues delivered dozens of tips on manicures, shopping and flawless skin — but under Editor in Chief Ann Shoket, the November issue is introducing a "Seventeen Body Peace Project" to help girls appreciate their shapes and stop stressing over the beauty industry's preferred standards. And she's getting some help from Unilever's Dove, a brand whose most recent viral video chronicles the damaging effect of unrealistic media images on young girls.

Category: Brand Strategy
Tags: Avon, Seventeen, Partnerships
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