DEC
2005
Sesame Street Goes Global: Let's All Count the Revenue
International Herald Tribune, December 11, 2005 — Thirty-six years after the original "Sesame Street" had its debut in the United States, Elmo has left his familiar neighborhood for a fresh wave of globalization, bound for countries that are discarding dubbed American versions for homegrown productions inhabited by characters with names like Nac, Khokha and Kami.
Category: Marketing Strategy
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