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SEP 2007

Are EBay and Others the New New Media?†

Standard Definition Gets Foggy When E-Commerce Sites Start Selling Ad Space

Advertising Age, September 18, 2007 — What makes media "media"? Increasingly, that question is getting harder to answer.

The web, it turns out, is doing more than just transforming media-business models — it's blurring the definition of media in the first place.

Category: New Media Marketing
Tags: eBay, Papa Johns, Service Magic, Advertising, New Media
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