A Cup of Coffee, Enriched by Lifestyle

New York Times, February 19, 2009 — The current recession may be most serious since the 1930s, but these are boom times at Nespresso — the seemingly omnipresent brand of coffee and coffee makers owned by the Swiss food giant Nestlé.

Though it represents about 5 percent of overall Nestlé sales of 110 billion francs, Nespresso is now the fastest growing among the most important brands at a company that owns household names like Perrier water, Maggi sauce, Felix cat food and, of course, Nestlé chocolate.