Sears Tower name to change to Willis Tower

Chicago Tribune, March 12, 2009 — Sears Tower will change its name to Willis Tower this summer, under the terms of a lease signed by global insurance broker Willis Group Holdings.

Willis Group plans to consolidate five area offices and move nearly 500 associates into Willis Tower, at 233 S. Wacker Drive, initially occupying more than 140,000 square feet on multiple floors.

London-based Willis said that its move to the new space, at $14.50 per square foot, will reduce its real estate costs significantly and that there is no additional cost associated with renaming the building.

"It was part of our negotiations," said Willis spokesman Will Thoretz. "We are actually not having to pay anything for renaming the building."

Mobile Marketers Target Receptive Hispanic Audience†

Continental Airlines, General Mills, Sears Work to Launch Latino-Centric Cellphone Campaigns

Advertising Age, January 26, 2009 — Hispanics, the country's largest and fastest-growing ethnic minority, are becoming a sought-after target for mobile advertisers as brands connect the dots between the group's receptiveness to advertising and its heavy mobile usage.

Marketers Reach Out to Loyal Customers†

As Holidays Near, Retailers Tap Statistical Models, Relying More on Targeted Ads Than on Shotgun Approach

Wall Street Journal, November 26, 2008 — With the critical holiday-sales season at hand, there's a new character joining Santa and his elves on the advertising circuit: the analytics geek.

It's number-crunching time. Marketers, their ad budgets under increased scrutiny amid the economic downturn, are mining their customer databases and reaching out to loyal consumers with targeted ads, instead of relying on the traditional yuletide blitz.

The New Alchemy At Sears

It has quietly created $1.8 billion in securities based on Kenmore, Craftsman, and DieHard

BusinessWeek, April 16, 2007 — Sears Holdings Corp. (SHLD ) Chairman Edward S. Lampert talks lovingly of his plans to reinvent Sears and Kmart Corp. (SHLD ) He makes great theater out of his surprise visits to stores to check out the displays of power tools and the length of the checkout lines. The stock analysts who cover the Hoffman Estates (Ill.) giant follow his lead in counting foot traffic and poring over profit margin data.