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FEB 2007

Great Scott! K-C Value Brand Reaches $1 Billion in Sales†

Lessons From the Latest and Least Likely Member to Join the Club

Advertising Age, February 5, 2007 — In the panoply of billion-dollar package-goods brands, the newest may well be the lowliest. Kimberly-Clark Corp.'s Scott brand reached $1 billion in U.S. net sales for the first time in 2006, after leading the category since 2002 with a 7% annual growth rate.

Categories: Brand Strategy, Marketing Strategy
Tags: Kimberly-Clark, Scott, Growth, Repositioning
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