Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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Articles tagged with Scion:

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AUG 2007

Toyota's Club Scion Gives Socializers A Lift At There.com

MediaPost Publications, August 14, 2007 — TOYOTA'S SCION DIVISION HAS ENTERED a second Second Life. Actually, a fourth. Toyota's Gen Y car division has this year created a presence on Whyville.com, Gaia.com, Second Life, and now, There.com. For the latter, the company--with help from Makena Technologies, which hosts There.com--has just launched Club Scion, a social club doubling as vehicle exploration.

Category: New Media Marketing
Tags: Scion, Community, Virtual World
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AUG 2007

Scion Drives Into There.com

MediaPost Publications, August 10, 2007 — TOYOTA'S SCION HAS PARTNERED WITH Makena Technologies, parent company of the virtual world There.com, to launch Club Scion--an in-world branded nightclub cum hangout spot.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Scion, Second Life, There.com, Virtual World
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APR 2007

Toyota's Scion Brand Bests E-Tailers With Recognition Among Young Consumers

MediaPost Publications, April 24, 2007 — SCION, TOYOTA MOTOR SALES U.S.A.'S brand founded in 2003 to appeal to Generation Y consumers, has 80% name recognition among young buyers, according to Cisco's Internet Business Solutions Group (IBSG)'s second annual e-commerce survey, putting it ahead of other, well-established branded online retailers Sears, Target, Macys, Best Buy and Amazon.com.

Category: Brand Strategy
Tags: Scion, Toyota, Customer Targeting
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