From Cheap Stand-In to Shelf Star†

Food Retailers Put Spotlight On Store-Brand Products, To Dismay of Sara Lee, Kraft

Wall Street Journal, August 29, 2007 — When Zarlacht Atiqzoy, a Dallas mother of two, went grocery shopping at a Target supercenter recently, she was surprised to find a bottle of dipping oil flavored with pomegranates and apricots. The oil, from a brand called Archer Farms, "sounded so good and was so unusual that I didn't mind paying the $7, which isn't cheap," she says. She was even more surprised when she turned over the bottle and learned the oil was actually made by Target Corp. "I didn't expect Target to be so creative," she says.

Ask Kim Feil why she left her senior marketing post at Kimberly-Clark in order to join Sara Lee, and†

Brandweek, May 7, 2007 — What executive wouldn't? The catch is, Feil—and the food-industry analysts who've been carefully watching Sara Lee since CEO Brenda Barnes took the helm in 2005—may have to hang out a while longer; that transformation hasn't wholly materialized. According to Barnes—and to Feil, whom she brought aboard as CMO of Sara Lee's Food & Beverage division—things are well underway.

How Sara Lee Spun White Grain into Gold†

Wall Street Journal, April 25, 2006 — Can a bread be white and whole grain at the same time? That's the question Sara Lee Corp. asked when it set out to halt a 30-year slide in sales of white bread.