Marty Homlish Knows Why CMOs Don't Last†

If You're Not Embedded Into Corporate DNA, You'll Never Succeed, He Says

Advertising Age, April 7, 2008 — Martin Homlish is a rare breed of CMO who can measure his tenure in years, not months. Following 15 years at Sony, where he led, among other things, the launch of PlayStation, Mr. Homlish joined SAP, a business-software company, in June 2000.

Nearly eight years later, as global chief marketing officer of SAP AG, president-CEO of SAP Global Marketing and corporate officer of SAP Group, he is leading a company whose brand value was $10.9 billion in 2007, up 77% since the year he came aboard, according to BusinessWeek/Interbrand annual brand rankings.