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JAN 1

Innovation In a Recession: Necessary and All the More Possible

By Jennifer Dominiquini

Prophet, January 1, 2009 — While it is tempting to cut resources, slow down product launches, and refocus only on the core, companies that continue their commitment to innovation are more likely to reap great rewards.

Category: Innovation
Tags: American Airlines, Apple, CNN, Intel Capital, iPod, MTV, Procter & Gamble, Samuel Adams
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NOV 2008

Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Category: Brand
Tags: 7-11, AAA, Abercrombie & Fitch, Acer, Acura, AIG, Air France, Audi, Bacardi, Ballantines, Bath & Body Works, Best Western, Brookstone, Chevrolet, Clorox, Comfort Inn, Corona, Craftsman, Crest, Discover, Discovery Channel, Folgers, Foot Locker, Google, History Channel, Home Depot, Honda, HP, Hummer, Infinite, Jack Daniels, Juicy Couture, Kroger, Lane Bryant, Lenovo, Lipton, Long's Drugs, Lowe's, Merrill Lynch, Microsoft, Motel 6, MTV, Nieman-marcus, Old Navy, Perrier, Red Bull, Rubbermaid, Samuel Adams, Saturn, Sauza, Schick, Sea World, Six Flags, Sony, Southwest, Starbucks, Target, Toyota, United, Verizon Wireless, Virgin Atlantic, Visa, Wachovia, Wal-Mart, Walgreen's, Washington Mutual, Wet Seal, Wild Turkey, brand associations, brand attributes, brand value, customer perceptions
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