Animators Envision 3-D TV at Home†

Wall Street Journal, January 5, 2009 — Animation giants have vowed this year to turn three-dimensional technology from a curiosity to a fixture in theaters. Now comes the attack on homes.

The quest to deliver 3-D versions of television shows, movies and videogames to the living room will be a hot topic at this week's Consumer Electronics Show, which kicks off Wednesday night in Las Vegas. The offerings face some big challenges — including a grim economy and the difficulty of persuading users to wear special glasses associated with most 3-D technologies.

Samsung: Rethinking the Printer Business

Samsung's bet that eye-catching design, and a partnership with Apple, would boost its share of the printer market is paying off

BusinessWeek, January 5, 2009 — In September 2007, Apple (AAPL) upstaged rival electronics retailers with a new product available only at its 180 stores. Billed as the world's smallest laser printer, the SCX-4500 offered all the must-have features of an Apple blockbuster: sleek good looks, buttonless touch controls, and easy set-up. The logo on the front, though, wasn't Apple's. It belonged to Samsung Electronics—one of the biggest suppliers of flat-panel televisions, cellular phones, and refrigerators in retailing—which created the stunning, piano-black printer. Intent on toppling industry giant Hewlett-Packard (HPQ), the South Korean consumer electronics giant spent three years working on its first designer printer before teaming up with Apple for its introduction.

Ads for Respected Brands Hit Racy Sites†

Brandweek, November 4, 2008 — As celebrity slip-ups continue to serve as fodder for a slew of gossip sites and blogs, more mainstream brands are finding their way onto these sites, despite their often-racy content. The big question is whether content of this variety is simply becoming more acceptable for marketers given its popularity, or whether negligent ad networks are placing messages on sites many brands would rather avoid. Both could be the case, said several media executives.

Stay-at-Home Trend Feathers Samsung Nest†

Fewer Families Going Out Means More Sales of HDTV, Sound Systems

Advertising Age, November 3, 2008 — Steven Cook came to Samsung Electronics America a little over a year ago, after 13 years at Coca-Cola and another 13 years before that at Procter & Gamble. Mr. Cook said Samsung now sits at No. l or No. 2 in most of its product categories, similar to successful classic consumer-package-goods makers. With the commoditization of electronics — much like package goods — his job is to continue to differentiate Samsung as a premium brand.

Make Your Marketing Useful, Like Samsung and Charmin†

Take a Small Chunck Out of Those Billion-Dollar Budgets and Help Provide a Free, Helpful Service

Advertising Age, May 26, 2008 — After about half an hour of staring at the space where a plane should've been, we're granted the announcement we knew was coming: The 3:30 p.m. out of LAX is now the 4:50 p.m., which we all know means it's really the 6-something p.m. There's a brief period of eye-rolling before everyone goes back to their business, which in my case means huddling with a dozen other worshippers around the Samsung totem pole to which our BlackBerries and laptops are attached.

If you have the misfortune to run the gauntlet of America's airports with any regularity, you're all too familiar with this scene and may even know the totem I'm referring to. It's an eight-foot, electrical charging station with a little shelf about halfway up its length where devices rest and... continue reading

Italy's Hot New Couturier Has An Unfamiliar Ring†

Wall Street Journal, February 21, 2008 — In a recent advertising spread in Italian Vogue, a model poses while the contents of her handbag — including several cellphones — spill into the street. A caption explains that she is wearing "tutto Derercuny."

Not quite "all Derercuny." There is Samsung in there, too. Unbeknownst to many followers of high fashion, Derercuny, a three-year-old Italian label that is garnering attention during this week's Milan fashion shows, is part of South Korea's sprawling Samsung Group. Best known for Samsung Electronics Co., the world's largest seller of televisions and second-largest seller of cellphones, the group also includes Cheil Industries Co., a huge textile and chemicals concern that owns Derercuny directly.

In Aisle Three, Couch Potatoes Trying the MP3s

New York Times, March 18, 2007 — FOR its first store in the United States, Samsung, the Korean electronics company, took an unconventional route: it refused to sell anything. Having leased 10,000 feet of astoundingly expensive real estate in Midtown Manhattan, it instead encouraged customers to commune with its products — to check e-mail on Samsung computers, watch reality shows on Samsung flat-screen televisions and make long-distance calls on Samsung cellphones.

Similar Search Results: Google Wins

Global: Bow to Your Google

Brandchannel.com, January 29, 2007 — Google hogged technology headlines and spread its ubiquity (which is a nice way of saying "world dominance") throughout 2006. The dust barely cleared on its US$ 900 million deal with News Corporation to provide service to sites such as MySpace when it purchased video site and workplace time-waster (as well as third-place finisher) YouTube for $1.65 billion.

2007: The year of mobile TV

Providers are scrambling to let consumers take the boob tube to go - but are we willing to pay up for the privilege?

Business 2.0, January 11, 2007 — Will 2007 be the year American consumers can finally watch live football wherever and however they want? Judging by the onslaught of mobile TV-related announcements and demos (the majority of which made reference to the current football season) at this week's Consumer Electronics Show, the answer is a resounding "Yes."

Raising the Bar at Samsung

New York Times, April 25, 2006 — So why is Kim Byung Cheol, a senior executive at Samsung, so anxious about his company's future? Because, Mr. Kim and others fret, Samsung still has not mastered one crucial factor: originality.