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APR 14

Google and Salesforce Join to Fight Microsoft

New York Times, April 14, 2008 — Google and Salesforce.com, two of Microsoft’s most conspicuous rivals, are expanding a 10-month-old collaboration in an effort to accelerate their sales of customer management and office software to businesses.

On Monday, the two companies will announce that they have integrated Salesforce’s customer relationship management software and Google’s suite of office productivity applications, which includes e-mail, word processing and spreadsheets programs, into a single software package.

Categories: New Media Marketing, Brand Strategy
Tags: Google, Salesforce.com, Business Model, Business Strategy
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