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Articles tagged with Sainsbury:

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APR 2007

Stores compete to prove their green credentials are in the bag†

Financial Times, April 26, 2007 — Thousands of shoppers queued outside J Sainsbury stores yesterday to snap up the latest special offer. But they were not seeking cut-price groceries, clothes or electrical goods: they just wanted a bag. Within an hour of 450 stores opening at 8am, the supermarket chain had sold out of the 20,000 reusable cotton bags created by designer Anya Hindmarch, which cost £5 each.

Category: Brand Strategy
Tags: Sainsbury, Green
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MAR 2006

Branding success calls for more than quick-fix pricing philosophy

Marketing Week, March 23, 2006 — Supermarket price promotions are used in various ways to build brands, but, as Sainsbury's has found to its cost, return on investment can take a long time

Category: Marketing Strategy
Tags: Sainsbury, Pricing
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