Articles tagged with Safeway:
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NOV
2007
Do the Right Thing: Motivate Consumers With Responsible Marketing That Doesn't Exploit Trends
Advertising Age,
November 12, 2007 —
We should not be afraid of marketing's power. Through effective marketing, we can make a difference. The question is: What kind of a difference do we wish to make?
AUG
2007
Food Retailers Put Spotlight On Store-Brand Products, To Dismay of Sara Lee, Kraft
Wall Street Journal,
August 29, 2007 —
When Zarlacht Atiqzoy, a Dallas mother of two, went grocery shopping at a Target supercenter recently, she was surprised to find a bottle of dipping oil flavored with pomegranates and apricots. The oil, from a brand called Archer Farms, "sounded so good and was so unusual that I didn't mind paying the $7, which isn't cheap," she says. She was even more surprised when she turned over the bottle and learned the oil was actually made by Target Corp. "I didn't expect Target to be so creative," she says.
SEP
2006
BusinessWeek,
September 18, 2006 —
Safeway wanted a fresher, healthier image. The first step was to become fresher and healthier
NOV
2005
New York Times,
November 27, 2005 —
LIKE many other American shoppers, Vicki Burroughs, a medical secretary in Jacksonville, Fla., knows that she can save money while she spends — for instance, by buying store-brand products at the supermarket.
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