Marketers, Seize the Opportunity to Help Heal Society's Ills†

Do the Right Thing: Motivate Consumers With Responsible Marketing That Doesn't Exploit Trends

Advertising Age, November 12, 2007 — We should not be afraid of marketing's power. Through effective marketing, we can make a difference. The question is: What kind of a difference do we wish to make?

From Cheap Stand-In to Shelf Star†

Food Retailers Put Spotlight On Store-Brand Products, To Dismay of Sara Lee, Kraft

Wall Street Journal, August 29, 2007 — When Zarlacht Atiqzoy, a Dallas mother of two, went grocery shopping at a Target supercenter recently, she was surprised to find a bottle of dipping oil flavored with pomegranates and apricots. The oil, from a brand called Archer Farms, "sounded so good and was so unusual that I didn't mind paying the $7, which isn't cheap," she says. She was even more surprised when she turned over the bottle and learned the oil was actually made by Target Corp. "I didn't expect Target to be so creative," she says.

Put Your Money Where Your Mouth Is

BusinessWeek, September 18, 2006 — Safeway wanted a fresher, healthier image. The first step was to become fresher and healthier

Growing cachet of the store brand

New York Times, November 27, 2005 — LIKE many other American shoppers, Vicki Burroughs, a medical secretary in Jacksonville, Fla., knows that she can save money while she spends — for instance, by buying store-brand products at the supermarket.