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NOV 2007

RJ Reynolds to Stop Print Ads Next Year

Associated Press, November 28, 2007 — The R.J. Reynolds Tobacco Co., which has been under intense pressure from anti-smoking groups and members of Congress over print ads for its cigarettes, said Tuesday it would not advertise its brands in newspapers or consumer magazines next year.

The company had been criticized sharply for both its colorful and feminine Camel No. 9 ads, which appeared in fashion magazines and were seen as cynically aimed at young women, and also for a recent ad in Rolling Stone.

Categories: Marketing Effectiveness, Brand Blunders
Tags: RJ Reynolds, Rolling Stone, Advertising
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