Social Networking with the Elite

Tired of the Web masses? Now you can find your own gated communities on the Net—if they'll let you in

BusinessWeek, November 15, 2007 — Are you on the digital A-list? It's no longer enough to get invited to exclusive conferences or be asked to join professional organizations—many movers and shakers are taking their hobnobbing online, where a new crop of social networks aim to keep out the riff-raff by demanding credentials at the virtual door. As MySpace (NWS), LinkedIn, and Facebook have expanded to people of all ages, classes, and affiliations, there's a backlash against the open culture of social networking.

Reuters Ties News Into 'Smart Thinking' Campaign For Hyundai

MediaPost Publications, May 1, 2007 — REUTERS TODAY LAUNCHED A "VIRTUAL brand channel" for Hyundai Motor America, allowing the automaker's branding for its "Smart" campaign to appear online adjacent to relevant "Smart thinking" stories on Reuters.com in any topic. In a somewhat unusual relationship, Reuters editors worked with company engineers to devise an algorithm that would trigger "smart thinking" stories based on keywords and attributes identified by Hyundai and its agency Carat Fusion/Los Angeles.