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DEC 2007

Shifting Coupons, From Clip and Save to Point and Click

Coupon lovers, take heart. The era of waiting, scissors in hand, for the Sunday newspaper circular is over.

New York Times, December 27, 2007 — COUPON lovers, take heart. The era of waiting, scissors in hand, for the Sunday newspaper circular is over.

On Jan. 3, Valassis Communications, which distributes paper coupons for products like Eggo waffles and Dr Pepper cola, will take a giant leap onto the Internet by introducing a portal for coupons called RedPlum.com. Until now, Valassis had distributed coupons primarily through newspaper inserts and snail mail envelopes.

Category: Marketing Strategy
Tags: RedPlum, Coupons, Online Marketing, Promotions
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