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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
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DEC 2005

marketing a real simple lifestyle†

Advertising Age, December 5, 2005 — In just five years Real Simple has gone from a much-doubted startup to one of Time Inc.'s most profitable titles, but now it's attempting a bigger leap: from magazine to multifaceted brand and marketer of home products.

Category: Marketing Strategy
Tags: Real Simple, Brand Extensions
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