RadioShack CMO: We're Not (Really) Changing Our Name†

'The Shack' Just a Marketing Nickname; Company Says Criticism Based on Confusion

Advertising Age, August 5, 2009 — Yes, RadioShack has seen the criticism of its new branding. No, it's not worried. Earlier this week, RadioShack unveiled its new branding, which includes the nickname "The Shack." Immediately Twitter users and a host of bloggers were sharing their thoughts — many of them unflattering. Tech blogs zeroed in on the fact that the company appears to be embarking on a pricey (and misguided) marketing effort rather than addressing any number of core issues.

Brand Challenge: Renovate Before It’s Too Late

By Fred Geyer

Prophet, May 1, 2009 — Stories of marketing heroes who transform poorly performing brands never fail to enthrall us. But why do some brand leaders wait until their brands are at the breaking point, and at risk of joining such brands as Radio Shack, 7Up, or the GAP, for which renovation may be too late?

RadioShack Brings the Big Picture to Facebook†

Brandweek, July 10, 2008 — RadioShack is turning to social networks to raise brand awareness among younger consumers. The company this week partnered with Facebook to launch an application called MyMosaic, which forms multilayered mosaics from users' pictures.

Call for a modern retail experience†

Financial Times, February 8, 2006 —