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MAR 6

Can New Quiksilver Line Reach Beyond the Beach?†

Wall Street Journal, March 6, 2008 — Quiksilver Inc., a brand long favored by sun-baked surfers, is banking on a clothing line aimed at 20-something women to help the company branch out.

The new line, which starting this summer will be sold by retailer Nordstrom Inc. and Quiksilver's 669 stores, among other outlets, will keep the brand's name and wave-and-mountain logo. But it marks a change in tack for the company with headquarters in Orange County's "Surf City," Huntington Beach, Calif.

Category: Brand Strategy
Tags: Quiksilver, Brand Extensions
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