He's Gone by Puffy, Diddy and Now ... Brand Manager†

Q&A: Rapper Set to Lead Marketing for Diageo's Ciroc Vodka

Advertising Age, October 25, 2007 — Meet Diddy, brand marketer.

The multimedia mogul and CEO of Bad Boy Entertainment added another position to his resume today with his announcement to take on all brand-management decisions for Diageo's Ciroc vodka, including marketing, advertising, public relations, product placement and events. The role is "too big for one title," he told Ad Age, but, he added, "I'll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique."