Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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JAN 23

Publicis, Google to Exchange Execs†

Companies Plan to Share Talent, Collaborate to Develop New Products

Advertising Age, January 23, 2008 — Publicis Groupe and Google are collaborating to develop new products and tools and exchange talent by embedding executives in each others' companies.

Categories: Innovation, New Media Marketing
Tags: Google, Publicis, Advertising, Technology
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