Tough Times Increase Pressure To Meet the Marketing Effectiveness Imperative

Prophet, September 1, 2008 — Businesses today are hunkering down. With consumers clutching their wallets more tightly, companies are scrutinizing every budget item to maintain profitability even as revenues are flat and costs rise. And with marketing commonly viewed as a discretionary spend, it is one of the likeliest victims of the ax.

Where Do the Best Ideas Come From? The Unlikeliest Sources?

Peers, Suppliers, can spark some great innovations for marketers

Prophet, July 1, 2008 — There's a "secret sauce," as a friend would put it, to creating

serving up innovation success. But if businesses have trouble

because they're short on a critical ingredient: inspiration.