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SEP 2006

Brand Innovation: Change isn't All Plain Sailing

Marketing Week, September 22, 2006 — Keeping abreast of social and technological trends through successful product innovation isn't easy for iconic brands, which tend to have embedded cultural systems that defy change, as Coke is finding to its cost. But without such progress, they risk being cast adrift

Category: New Media Marketing
Tags: Coke, eBay, powerade
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