If GM Has a Brand, It's General Misery†

Company Has Eight Brands, but No Brand Messaging

Advertising Age, December 2, 2008 — "How Detroit drove into a ditch" is the headline of an article in the Oct. 25 issue of The Wall Street Journal.

When the most respected business publication in the world writes a 2,000-word article on the problems of the U.S. automobile industry, you have to assume it knows what it's writing about. Especially since the author of the article is the Journal's former Detroit bureau chief and a man who is writing a book about America's car culture.

Buying from a 'dying' car brand

When car brands go away, the service continues but your value can dry up

CNNMoney.com, October 22, 2008 — With all the problems in the auto industry, you may wonder if the car brand you're thinking about buying today will be around tomorrow.

The bottom line is this: "You should stick with the strongest brand," advises Robyn Eckard, a spokeswoman for Kelley Blue Book, which tracks automotive values.

It's not what could go wrong with your car while you own it, she said. It's what happens when you want to unload it.

Why Our Automakers are Eating the Competitors Dust

Prophet, October 1, 2008 — The U.S. aut omotive industry presents yet another cautionary tale of how myopic thinking can decimate, if not destroy, brand equity and financial performance, leaving an iconic sector of American business choking in competitors’ dust.

Pontiac's Online Marketing Success

ANA Marketing Maestros, February 15, 2007 — We always like to point out our members that showcase exceptional marketing in a complex Pontiac environment. The U.S. auto market is going through a bit of an adjustment (understatement of the year) as they compete in a viscious market. Pontiac's marketing has not missed a beat.