As Water Sales Dry Up, Nestlé Pans Soda†

Wall Street Journal, November 13, 2008 — Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-water producer, is trying to persuade consumers they should worry more about another drink: soda.

Nestlé Sales Buoyed by Price Increases†

Wall Street Journal, October 24, 2008 — The world's largest food company, Nestlé SA, raised its revenue outlook for the year as its strategy of increasing product prices continues to pay off.

By adding features and promoting its brands, Nestlé has been able to persuade consumers to pay more for its products. Following that strategy, it is introducing a new line of baby food, NaturNes, that boasts that it cooks the ingredients separately, an appeal to parents worried about sterilization.

"People go for value. It is not always a question of price," Chief Executive Paul Bulcke said in an interview.